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May 19, 2008
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Goodyear May Build Plant in Yaroslavl
For the first time in three years, a foreign tire-maker may build a plant in Russia. The U.S. company Goodyear is considering a $200-250-million project in Yaroslavl Region to produce up to 5 million car tires a year. Goodyear executives met with regional governor Sergey Bakhrukov at the end of last month and asked him to allot them a plot of land. Sources say that Bakhrukov set aside about 70 ha. for the company. That land has no infrastructure, however. In addition, according to sources, Bakhrukov has asked Russian President Dmitry Medvedev to provide Goodyear with investment benefits, and the president has already asked the Ministry of Industry and Trade to look into the question. Ernest & Young consulted Goodyear on the project.
Goodyear, the Yaroslavl administration and the Ministry of Industry and Trade were unavailable for comment Friday evening, but Igor Karavaev, deputy general director of OAO SIBUR – Russian Tires, which controls the Yaroslavl Tire Plant that “the project really is being discussed” and “SIBUR is one of the participants in that discussion.”

The Goodyear Tire & Rubber Co. owns 60 plants in 26 countries. It sells the most tires in the United States and second most in Europe. The company is made up of six divisions: British Dunlop Tyres, American Kelly-Springfield Tire Company и Lee Tire and Rubber Co., Slovenian Sava Tires, German Fulda and Polish Debica. It produces the Assurance, Fortera, Wrangler, Eagle, Nordic and Ultra Grip brands. There are two Western tire plants already operating in Russia. They are the French Michelin, built outside Moscow in 2004, which makes 2 million tires per year, and the Finnish Nokian Tires plant in Leningrad Region, which produces 4 million tires per year and may potentially increase its capacity to 10 million. The Japanese Bridgestone Co. considered building a plant in St. Petersburg, but rejected the idea.

Yaroslavl Region is relatively close to carmakers in both Leningrad and Moscow Regions. Goodyear already has experience there, since Yaroslavl Tire Plant has produced Goodyear tires on the off-take system (in which Goodyear sells them itself and the plant receives only a production commission). SIBUR – Russia Tires is likely to oppose the American company’s plans. “The state should support domestic producers first of all and create condition s for the innovative development of Russian enterprises,” Karavaev asserted. He noted that the People’s Republic of China requires foreign tire makers to form joint enterprises with local tire-makers. The rapidly expanding car assembly plants in Russia will have to be localized by at least 30 percent in the future. Therefore, if Goodyear is unable to finalize the project in Yaroslavl, it will be highly motivated to continue it in another region of Russia. Goodyear executives say unofficially that other regions are under consideration.



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All the Article in Russian as of May 19, 2008

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