Winners of The PR on Pages of Russia's Press Contest, Kommersant journalists Alexei Boyarsky, Alexei Khodorych, Artur Vilf.
Photo: Dmitry Lebedev
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Russia's PR Agencies Generated ˆ160m in 2007
Russia’s PR-agencies yielded past year only to their Turkish and Indian counterparts in terms of the revenues growth (roughly 20 percent), according to the report of ICCO. Aggregate revenues of Russia’s agencies reached ˆ160 million in 2007; the budgets appropriated by clients ranged from $0.55 billion to $1 billion (ˆ401 million to ˆ730 million).
In Russia, the revenues of 20 PR agencies that are members of the International Communications Consultancy Organization (AKOS) surged 20 percent to ˆ80 million in 2007, says the report of ICCO.
Nowadays, AKOS unites such companies as Mikhailov & Partners PR agency, Ñenter for Political Consulting Niccolo M, Tainy Sovetnik, Edelman Imageland, Maslov PR, SPN Ogilvy PR. AKOS has disclosed no financial results of its members, the only thing known is that the 2007 revenues of Imageland reached $6.2 million (25 percent up on year). The figures were provided by U.S. Edelman that bought out 70 percent of Imageland business in Russia and 50 percent of its Ukrainian business.
The association controls roughly 50 percent of the market, said Elena Fadeeva, who chairs AKOS and is the general director at Fleishman-Hillard Vanguard. So, the aggregate revenues of all Russia’s PR agencies stood at around ˆ160 million past year. People in Sokur & Partners say the size of the whole PR market in Russia was $550 million to $600 million (around ˆ401 million to 438 million).
ICCO attributes the worldwide growth in PR revenues to separation of PR agencies from other marketing businesses, including creative, media-planning and promotion businesses. Another factor is the booming growth in Internet, which enables any person to express his/her views to the public at large and strips management of the unilateral control over the reports that build up the company’s image.
The ICCO forecast is that the growth will survive in 2008 and the rates will be from 5 percent to 30 percent depending on the country. The revenues of Russia’s agencies are estimated to gain another 20 percent this year, AKOS predicts.
www.kommersant.com
All the Article in Russian as of Apr. 14, 2008
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