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Russia’s Assembly Lost to Foreign One
Foreign computer makers are winning the market from Russia’s assemblers, IDC concluded by past year’s results. The supplies of desktop computers of foreign make surged by over 70 percent past year, while the sales of Russia’s suppliers lowered by 1.2 percent.
The PC supplies to Russia soared 19 percent to 8.7 million in 2007, IDC said in the report that was released past Friday. The market worth reached $5.3 billion, according to IK Finam. The key trend of the year was strengthening of foreign players in all segments of the PC market.
The supplies of desktop computers of foreign make surged by over 70 percent a year, while the Russian firms suffered the decline of 1.2 percent. According to Gleb Mishin, who is the chief of Acer in CIS, non-residents expanded from 48.6 percent of the market to 58 percent. The notebook segment is still the most booming portion of the market with the annual increase of 64.5 percent.
The leaders, Acer and ASUS, stepped up the supplies by 10 percent on year to over 55 percent of the market. The share of Russia’s assemblers narrowed from 15 percent in 2006 to 10 percent. The worth of the notebook and desktop PC market was roughly $3.5 billion to $4 billion.
The analysts attribute the general losses of Russia’s producers to cheaper prices offered by their foreign competitors. The prices of big makers of notebooks or desktop PCs are 10 percent to 20 percent lower than the prices of Russia’s assemblers. When it comes to notebooks, the future of local firms is hardly the brightest, as there is nothing to assemble actually.
Russia imports the notebooks that are almost ready for sale with the local assemblers adding only the memory, hard disk and some other parts. The local companies are shifting to the service model, said Alexei Kravtsov, general director of Kraftway computer assembler of Russia.
www.kommersant.com
All the Article in Russian as of Mar. 11, 2008
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