Edelman Worldwide topper Richard Edelman has gauged the trust of the Russian elite.
Photo: Alexey Kudenko
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Russian Elite Trusts Business, Govt.
The American public relations company Edelman presented the results of its annual Trust Barometer survey in Russia yesterday. The survey contains elite opinions about government, business, mass media and nongovernmental organizations in the world's 18 most developed countries based on responses made in 2007. This is the second time Russia has been included in the research. Russia has proved exceptional for its low level of trust for the media and NGOs.
Executives and investors are the target audience of the Edelman Trust Barometer and its publication is timed to the World Economic Forum in Davos. Based on several dozen questions, it established that 42 percent of Russians trust business and 38 percent trust the government. Only 29 percent of respondents trust NGOs and 28 percent trust the media (the business press was considered separately). The last indicator is a world low. Compared to 2006, the level of trust in the government has risen significantly in Russia, from 32 percent to 38 percent. Trust in business has risen from 39 percent, trust in NGO fell 3 percent and trust in the media fell 7 percent. Sixty-five percent of respondents trusted business and analytical publications, however. Statistics are based on 3100 responses from subjects aged 25-64 with a higher education and income of no less than $75,000 per year.
Russians' trust in government is in line with that in other European countries. It is 37 percent in Spain and 35 percent in France, for instance. The Scandinavian countries were an exception. There, more than 60 percent of the population trusted the government. In the European Union trust in the media ranges between 37 percent and 45 percent, with the exception of France, where it is 26 percent. In Japan, it is over 60 percent. In almost all European countries, NGOs have a trust rate of over 50 percent. Russians also have the lowest trust rate for business of all Europeans.
www.kommersant.com
All the Article in Russian as of Jan. 30, 2008
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