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Nokia to Import Its Telephones Directly
Nokia, the world's largest producer of telephones, will begin direct delivery of telephones to Russia. That will allow the company to manage supplies of its products, preventing shortages or overstocks. Direct sales to retailers will start in the first quarter of next year, a company spokesman said, adding that that is the company's usual practice in many countries. The cost of changing the delivery system will be low, a source said, entailing mainly the rental of a warehouse outside Moscow.
The Mobile Research Group estimates that 10 million Nokia telephones were imported to Russia in the first ten months of the year. They were worth just over ˆ1 billion retail. Nokia occupies 33 percent of the Russian market for cellular telephones.
Samsung and Alcatel began importing their products directly this year as well, and SonyEricsson and Motorola plan to switch to that system before yearend. The Federal Customs Service is strongly recommending all producers to do so.
The delivery time on Nokia telephones is expected to be reduced from 14 to 9 days and the price small dealers pay wholesalers should fall by 3 percent. J'Son & Partners analyst Sergey Savin thinks that those improvements will increase Nokia's sales by up to 10 percent, if the company is attentive to the market.
www.kommersant.com
All the Article in Russian as of Nov. 30, 2007
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