| Other Photos |
 |
|
 |
Kimberly-Clark Will Save Money on Diapers
Kimberly-Clark, one of the world's largest producers if health and personal hygiene products, will follow the example of its competitors Procter & Gamble and Georgia-Pacific by opening its own production facilities in Russia. Construction has begun on a plant in Stupino, outside Moscow, where Huggies and Kleenex products will be made. The company is expected to save 20-25 percent in production costs that way. The size of investment in the Stupino facility has not been made public, but it is estimated at $200-300 million. It will be operative by the beginning of 2009.
Procter & Gamble, Kimberly-Clark and TZMO are the market leaders in Russia for personal hygiene products. Kimberly-Clark was founded in 1860. It introduced Huggies products on the Russian market in 1996 and Kleenex in 2005. Russia accounts for about 75 percent of Kimberly-Clark's proceeds from Eastern Europe and the company expects the market to grow by 10 percent per year in the future. (In the past, it has grown faster than that.)
According to Kimberly-Clark's 2006 report, it will close about 20 production facilities in Europe, accounting for 17 percent of the company's capacity, in order to concentrate on faster-growing markets. Huggies occupies second place on the Russia market for disposable diapers, following P&G's Pampers, with a 34.1-percent share. Kleenex toilet tissue occupies sixth place on the Russian market with 9.4 percent.
www.kommersant.com
All the Article in Russian as of Sep. 13, 2007
|
|
|
