n 2006, Pepsi accounted for 18.4 percent of all soft drinks sales in Russia, second to Coca-Cola with 37 percent. WWII veterans march along Nevsky Prospekt in St. Petersburg to mark the V-Day.
Photo: Mikhail Razuvaev
| Other Photos |
 |
|
 |
Pepsi Builds New Plant outside Moscow
Pepsi has started building a bottling plant outside Moscow with the annual capacity of 2 billion liters, which will be the corporation’s largest plant in Eastern Europe. The facility will be situated in the Severnoe Domodedovo logistic premises. Pepsi is expected to invest up to $60 million in the factory.
PepsiCo has begun the construction of a bottling facility in Domodedovo, a source informed on the corporation’s plans told Kommersant. The factory with the capacity of 206.5 million decaliters a year will be bottling PepsiCo’s soft drinks and the Aqua Minerale mineral water in PET packaging. The plant is to occupy the territory of 25 hectares, the construction is expected to be over by August.
Pepsi’s spokesperson on Tuesday confirmed the reports, saying that the project will be one of the largest in Eastern Europe. Pepsi may invest from $40 to $60 million in the project, according to Dmitry Zverev, financial director at Megapak.
In 2006, Pepsi accounted for 18.4 percent of all soft drinks sales in Russia, second only to Coca-Cola with 37 percent, experts at Biznes Analitika say. The Russian soft drink market is estimated at $4.5 billion.
The Severnoe Domodedovo plant will be Pepsi’s sixth facility in Russia. The Americans are currently producing fizzy drinks in St. Petersburg, Ekaterinburg, Samara, Sochi and at another location in Moscow Region.
Pepsi is building another plant hoping to ease the shortage of producing facilities in Russia, according to analysts. The shortage of Pepsi’s products in retail chains is particularly acute in summer, sometimes reaching 50 percent of the demand, says Gennady Frolov, spokesperson for Russia’s major X5Retail Group.
www.kommersant.com
All the Article in Russian as of Mar. 14, 2007
|
|
|
