TNS Gallup Media's Director for Media Research Ruslan Tagiev.
Photo: Alexey Kudenko
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TNS Squares Up with CEOs
// British holding acquired 12 percent of its Russian subsidiary
World leaders of marketing research industry are ready to invest into Russia’s developing market. British holding TNS bought 12 percent of shares from the CEOs of its subsidiary in Russia. Experts estimate the deal at between $3-8.4 million. The next to be sold is KOMKON company of British chain Research International, part of WPP Group advertising holding.
British holding TNS, which researches mass media and advertising, acquired 12 percent of shares of its Russian subsidiary TNS Gallup Oy company. TNS now owns over 80 percent of the subsidiary. The company does not disclose the names of CEOs who sold their shares. However, experts think they are TNS Russia director general Vladimir Grodsky, TNS Gallup AdFact director general Ruslan Tagiev, and TNS Gallup Media telemetry director Alexander Kostyuk.
TNS spent $30.79 million on acquisitions in Russia, Chile, South Africa, Japan, and Great Britain in 2006. The holding does not disclose how much of the sum went on expanding its share in TNS Gallup Oy. Experts’ estimations range between $3-8.4 million.
Other international research chains are interested in taking over their Russian subsidiaries as well. Thus, it is likely that British advertising-communications holding WPP Group will soon announce its acquisition of KOMKON company which represents WPP-owned Research International (RI) chain in Russia.
www.kommersant.com
All the Article in Russian as of Mar. 07, 2007
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