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Euroset Reaches Vertu via Nokia
It appears the conflict of Euroset and Vertu has finally expired. Euroset has become an exclusive retail partner of Vertu authorized to sell the handsets in the mono-brand boutiques in Russia. The analysts say Euroset won that partnership by pressurizing Vertu via its head company, Nokia.
Russia’s biggest retailer of mobile handsets, Euroset has become an exclusive retail partner of Vertu in Russia with the right to sell phones of this producer in the mono-brand stores. So from now on, no one but Euroset may open mono-brand boutiques of Vertu here.
The exclusive partnership agreement will result in the two-direction sales of Vertu – via the mono-brand boutiques and via the multi-brand jewelry stores. Wital that is Vertu’s exclusive distributor in Russia and CIS will proceed with rendering services of the brand’s official distributor, including marketing, logistics support and sales.
The agreement of Euroset and Vertu could be regarded as the end of the conflict sparkled in September. Then, the mono-brand boutique of Vertu, Tverskaya St., Moscow, opened with empty counters and Euroset BOD Chairman Yevgeny Chichvarkin blamed the ruined deliveries on Vertu Russia.
It is worth mentioning that there was some letter of internal corporate information that preceded the launch of Tverskaya boutique. Euroset has unleashed war against Nokia, Chichvarkin made clear in the letter.
Euroset declined to shed light on the new terms for cooperating with Vertu but confirmed that the handsets will appear in Tverskaya boutique one of these days.
www.kommersant.com
All the Article in Russian as of Oct. 27, 2006
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