Rover Turns Down Intel Russia
Russia’s major maker of computer hardware, Rover Computers, has refused to buy Intel processors via Intel Russia. Since summer, Rover has materially widened the purchase of processors in the APAC states, where they are cheaper from two to three times.
Rover is anything but pleased with the release prices for notebook processors offered by Intel Russia, a source familiar with the situation said on condition of anonymity. As a result, the company widened purchase in states of Asia and Pacific Region, where processors are two or three times cheaper even with logistics costs and customs clearance taken into account.
For a consignment of 1,000 processors of latest models, the unit release price averages $600 to $700 vs. $250 to $300 in the APAC states. This level of prices is attributed to spares overstock in Intel warehouses.
But even the overstock, which worth iSuppli estimated at $2 billion this year, has failed so far to change the pricelists of Intel Russia. Rover officially called on it to adjust prices to the world ones, to no avail though, the source said.
In Rover Computers, they confirmed the annoyance with cooperation terms but said they don’t think of ending cooperation. “We have been Intel’s OEM partner for eight years and don’t intend to break off relations,” said Lada Bilan, marketing manager at Rover. Intel covered 91 percent of deliveries in the second quarter, Bilan pointed out. Intel confirmed the problem does exist but emphasized the lack of desire to terminate partnership with Rover.
One of the reasons of conflict, the analysts say, is aggressive policy of Asian producers - Acer, Asus, Toshiba. Global makers of notebooks tend to trim prices and the price difference between Russia’s Rover and a notebook of the global brand isn’t significant now. The aftereffect is that Rover’s share in Russia has narrowed from 22 percent to between 7 percent and 8 percent in the last year and a half.
www.kommersant.com
All the Article in Russian as of Oct. 16, 2006
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