Russia's President Vladimir Putin, left, and First Deputy Prime Minister Dmitry Medvedev
Photo: Dmitry Azarov
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Market Players Rush to Register Brands with Medved Words
Russian Patent Service has received applications for registration of trademarks playing up the name of Dmitry Medvedev, potential successor to President Vladimir Putin, Vedomosti reported.
Kaufman Production that consults Vinexim has applied for registering Volodya i Medvedi brand. Volodya is the clear reference to Russia’s President Vladimir Putin and Medvedi refers to First Deputy Prime Minister Dmitry Medvedev. The root of Medvedev word is Medved that is the Russian for bear. Bear is also the symbol of country’s ruling United Russia Party. Moreover, Masha i Medvedi is the name of chocolate sweets.
Vinexim registered the Putinka vodka brand in three years after Vladimir Putin became Russia’s president.
Acting on behind of unidentified client, Inso-Energo has applied for registering Tsar-Medved, Medvedka and Medvedevka brands for alcohol drinks, beverages and confectionery.
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