Vitaly Tretyakov, editor-in-chief of Moskovskie Novosti weekly, attends a news conference.
Photo: Ilya Pitalev
|
 |
The Moscow News to Cost More Than Russia’s CNN
Launching the upgraded Moscow News English-language edition will cost $5 million to begin with, Vedomosti reported referring to Moskovskie Novosti Publishing House General Director Daniil Kupsin. Financing will be provided 50/50 with RIA Novosti, which will also participate in this re-launching undertaking, Kupsin specified.
The initial estimate for the English edition of Moskovskie Novosti, The Moscow News, has exceeded even the costs incurred to start up past summer the so-called Russia’s CNN - the around-the-clock Vesti Channel.
Though the media’s estimate for the Vesti’s launch was between $5 million and $10 million, the actual costs were “materially lower,” said Dmitry Mednikov, the Vesti editor-in-chief. In 2006, $7 million was spent for the channel overall, Rossia General Director Anton Zlatopolsky specified in the interview to Vedomosti.
The Moscow News emerged in October 1930 as a newspaper of foreign experts in the Soviet Union. Today’s owner of the edition is Moskovskie Novosti Publishing House, which belongs to businessman Arkady Gaidamak from the fall of 2005.
Moskovskie Novosti will be releasing The Moscow News in tandem with RIA Novosti, it became clear past December. The upgraded Moscow News will have new design and new content to get more attractive to the target audience, the aliens living in Russia.
www.kommersant.com
|
|
|
